Social Media & Digital Marketing Apprenticeships

Increasingly businesses are turning to digital marketing and social media as their key market engagement channels. The industry is growing by the day and skill demands are high to ensure that maximum return is achieved for the organisation. With most businesses planning to expand their digital marketing footprint, increasing their capability and capacity our apprenticeship in Social Media and Digital Marketing offers an ideal way of bringing in new talent or formalising the development of an existing team.

Who could benefit?

Job roles may include responsibilities such as managing and monitoring online communities, working with businesses to promote, utilise and increase presence through social media, copy writing and media placement, development of social media strategy and seeking out new and relevant content, formulating the content calendar and identify key bloggers and influences.

What levels are there?

Social Media and Digital Marketing apprenticeships are available at advanced level (level 3).

What skills does it cover?

Principles of Social Media within a Business
Principles of Keywords and Optimisation
Social Networking Management for a Business
Using Collaborative Technologies
Principles of marketing and evaluation
Understanding the business environment
Understand legal, regulatory and ethical requirements in sales and a marketing
Using collaborative technology
Digital marketing metrics and analytics

Individuals will gain a Diploma in Digital Marketing and Social Media as well as functional skills in Maths and English which are core aspects of an apprenticeship programme.

How long does a Social Media & Digital Marketing apprenticeship take?

A Digital Marketing and Social Media apprenticeship at level 3 will take approximately 18 months to complete.

What are the entry requirements?

There are no mandatory entry requirements. The level is determined by an assessment of the individual’s job role. Individuals will be drawn from a diverse range of backgrounds and will have a range of experience, age, personal achievements and, in some cases, prior qualifications and awards which may count towards achievement of an Apprenticeship.